TODO: Apostrophes in names is currently causing an issue Small Group Think Tank – Mirren Live: May 16 – 17, 2023

Small Group Think Tank

This Speaker's Sessions

Organic Growth: How We’re Capturing a Greater Share of Our Clients' Spend

May 16, 2023 | 10:30 am
Organic Growth remains one of the most profitable sources of new revenue. You have a relationship, the door is open, and you know the client’s business – plus, you don't have to deal with an expensive pitch process.

This group will discuss the different methods they’re using to grow their clients. Be prepared to share (and take away) new ideas.

Discussion Format:
These special one-hour interactive sessions provide the opportunity to connect with a group of 15 industry peers. You’ll be able to join in, ask questions, share your thoughts, and learn from others. All are moderated by a subject matter expert and open to in-person and virtual attendees.

Agency Limit Note: only 1 person per agency may join each Think Tank.

Registration Required: registered attendees will be notified by email to select and sign up for Think Tanks

Digital Media Trends: One of the Biggest Growth Opportunities

May 16, 2023 | 11:30 am
This group will dive in on the top few trends that will most impact agencies in the year ahead. In particular, we'll focus on: digital media consumer trends; agency revenue opportunities; implications for agency media operations; and implications for your media partners. The goal is to uncover and address how agencies can best capitalize on the evolving digital media landscape.

Discussion Format:
These special one-hour interactive sessions provide the opportunity to connect with a group of 15 industry peers. You’ll be able to join in, ask questions, share your thoughts, and learn from others. All are moderated by a subject matter expert and open to in-person and virtual attendees.

Agency Limit Note: only 1 person per agency may join each Think Tank.

Registration Required: registered attendees will be notified by email to select and sign up for Think Tanks

Build an Effective Prospecting Program for Your Agency

May 16, 2023 | 4:30 pm
This interactive group discussion will address what it now takes to proactively build a pipeline of high-value leads. As agencies work to gain more control of their new business efforts, prospecting has become a critical core competency. As a group, we'll outline the critical assets, tools, processes and roles now required to build a prospecting machine for your agency.

Discussion Format:
These special one-hour interactive sessions provide the opportunity to connect with a group of 15 industry peers. You’ll be able to join in, ask questions, share your thoughts, and learn from others. All are moderated by a subject matter expert and open to in-person and virtual attendees.

Agency Limit Note: only 1 person per agency may join each Think Tank.

Registration Required: registered attendees will be notified by email to select and sign up for Think Tanks

New Business Tools: What Our Agencies Are Using

May 16, 2023 | 5:30 pm
This group will share the different software tools and day-to-day hacks they’re using to improve their new business effectiveness. We’ll discuss CRM systems, proposal software, project management software, and more. Come to this discussion prepared to share what you’ve been using (and experiencing with), while taking away some new ideas.

Discussion Format:
These special one-hour interactive sessions provide the opportunity to connect with a group of 15 industry peers. You’ll be able to join in, ask questions, share your thoughts, and learn from others. All are moderated by a subject matter expert and open to in-person and virtual attendees.

Agency Limit Note: only 1 person per agency may join each Think Tank.

Registration Required: registered attendees will be notified by email to select and sign up for Think Tanks

Making Your Agency More Nimble, More Responsive for Clients

May 17, 2023 | 10:15 am
As clients work to navigate shifting market conditions, they’re striving to optimize their marketing in a more real-time nature – capitalizing on opportunities as they arise in the moment. This has direct implications for agencies. How can you accelerate your agency’s operations to meet this new client need? How can you maintain – and even increase – your margins while doing so? And importantly, how can you protect the health and wellbeing of your people? Join this group discussion as they unpack what it now takes to streamline your agency’s operations in a way that results in being more nimble and responsive for clients.

Discussion Format:
These special one-hour interactive sessions provide the opportunity to connect with a group of 15 industry peers. You’ll be able to join in, ask questions, share your thoughts, and learn from others. All are moderated by a subject matter expert and open to in-person and virtual attendees.

Agency Limit Note: only 1 person per agency may join each Think Tank.

Registration Required: registered attendees will be notified by email to select and sign up for Think Tanks.

How Other Agencies Are Transforming Their Operations And Driving Revenue Growth

May 17, 2023 | 11:15 am
Agencies continue to deal with extreme margin pressures. Clients are demanding more work for lower fees – and on tighter timelines. At the same time, staffing issues have added another layer to the challenge.

This group will look at the technology investments and process improvements that are helping agencies transform their operations, strengthen client and supplier relationships, and drive revenue growth.

Discussion Format:
These special one-hour interactive sessions provide the opportunity to connect with a group of 15 industry peers. You’ll be able to join in, ask questions, share your thoughts, and learn from others. All are moderated by a subject matter expert and open to in-person and virtual attendees.

Agency Limit Note: only 1 person per agency may join each Think Tank.

Registration Required: registered attendees will be notified by email to select and sign up for Think Tanks.

Stop Getting Pigeonholed: Selling Current Clients on New Capabilities

May 17, 2023 | 1:00 pm
It is not uncommon for agencies to get pigeonholed with their clients. Whatever type of work you provide at the outset of the relationship can, unfortunately, set a precedent for the future. Clients can be resistant to using more of your agency's capabilities.

The good news is that there are fixes for this.

Here, a group of agencies will come together to share how they’re taking steps to persuade clients to use more of their capabilities – potentially even stealing business from other roster agencies. Ultimately, the goal is to capture a greater share of each client's spend.

Discussion Format:
These special one-hour interactive sessions provide the opportunity to connect with a group of 15 industry peers. You’ll be able to join in, ask questions, share your thoughts, and learn from others. All are moderated by a subject matter expert and open to in-person and virtual attendees.

Agency Limit Note: only 1 person per agency may join each Think Tank.

Registration Required: registered attendees will be notified by email to select and sign up for Think Tanks.

How to Better Manage Remote/Hybrid Agency Teams

May 17, 2023 | 2:00 pm
As we’re now more than 3 years in this new remote and hybrid work environment, it continues to be a challenge for agencies.

No longer are teams connecting, collaborating, and working as they were just a few years ago. At the same time, all the best practices once used to manage teams no longer apply. How do you now build culture, create engagement, and ensure productivity – all the while maintaining health and well-being?

Together, as a group, we’ll unpack what other agencies are doing to tackle the challenges of this new work environment.

Discussion Format:
These special one-hour interactive sessions provide the opportunity to connect with a group of 15 industry peers. You’ll be able to join in, ask questions, share your thoughts, and learn from others. All are moderated by a subject matter expert and open to in-person and virtual attendees.

Agency Limit Note: only 1 person per agency may join each Think Tank.

Registration Required: registered attendees will be notified by email to select and sign up for Think Tanks.