Supernatural
Michael Barrett
Co-Founder, Chief Strategy Officer
Mike Barrett is co-founder and chief strategy officer at Supernatural, an AI-backed creative agency and consultancy. Mike is responsible for developing the patent-pending AI enabled platform Supernatural uses to propel the growth of their clients.
A serial entrepreneur, consultant and executive with over 25 years of experience in the management consulting and advertising business, Mike has a diverse skill set and expertise across strategy, media and management. This gives him unparalleled insights into developing advertising that provides a real competitive advantage to his clients.
Formerly a principal at Deloitte Consulting and the president of Heat, Mike has worked with a wide range of Fortune 500 brands including Electronic Arts, Microsoft, Wells Fargo, Schwab, Sony, Chrysler, Sprint and countless others. Mike’s ideas on business, technology, and marketing have been featured in The Wall Street Journal, Business Insider, Ad Age, Adweek and more. His work has been recognized for creativity at Cannes, The Effies, the One Show, among others.
Originally hailing from the East Coast, Mike is an avid drummer and enjoys skiing during his free time. He can eat 50 eggs.
This Speaker's Sessions
AI Panel: How We’re Using AI to Drive Our Agencies Forward
May 17, 2023 | 11:15 am
As we know, AI is the process of building intelligent software (based on vast volumes of data) that can learn on its own and perform human-like tasks – enhancing speed, precision and effectiveness.
Okay, but what does this mean for a creative agency business?
We’ve assembled a group of innovators who are pushing the forward boundaries of AI –testing and experimenting as they apply it to their operations, strategic development, creative development, measurement, and more. Each will share how they’ve already put it to practical use to both improve their agencies and how they're approaching integration of AI technology into their client brands' customer-facing touchpoints.
This entire track will be a rare opportunity to see how the industry is embracing AI – with the goal of enhancing the effectiveness of an agency.
Okay, but what does this mean for a creative agency business?
We’ve assembled a group of innovators who are pushing the forward boundaries of AI –testing and experimenting as they apply it to their operations, strategic development, creative development, measurement, and more. Each will share how they’ve already put it to practical use to both improve their agencies and how they're approaching integration of AI technology into their client brands' customer-facing touchpoints.
This entire track will be a rare opportunity to see how the industry is embracing AI – with the goal of enhancing the effectiveness of an agency.