GWI
Laura Connell
Senior Trends Manager
Laura leads the US trends team within the research and insight department at GWI. Laura regularly writes about the latest trends influencing a vast range of audiences, markets and sectors, including reports and articles published on the rising cost of living, travel, health and generation alpha.
A regular public speaker, Laura has presented at numerous conferences including Quirks Media, Hook Bangkok, and AdWeek NY. She is a frequent contributor to retail and marketing publications including WWD and MarTech.
This Speaker's Sessions
Decoding Gen Z: Surprising Truths About Today's It Consumer
May 17, 2023 | 11:15 am
It’s been a volatile few years, and Gen Z are adjusting to life in permacrisis. With authenticity and brand responsibility taking center stage for this generation, they’re redefining the rules for present and future consumers.
Join GWI trends expert Laura Connell and Edelman’s Alana Heber as they tap into the top insights uncovered about this generation. From activism and DE&I to social media habits and wellness trends, this session is powered by GWI's audience insights and Edeleman's Gen Z Lab and Gen Z Trust IP. You won't want to miss it.
Join GWI trends expert Laura Connell and Edelman’s Alana Heber as they tap into the top insights uncovered about this generation. From activism and DE&I to social media habits and wellness trends, this session is powered by GWI's audience insights and Edeleman's Gen Z Lab and Gen Z Trust IP. You won't want to miss it.