Barkley
Jason Parks
Chief Growth Officer
Jason has 20+ years of experience developing brand strategy in the CPG, retail and consumer goods categories. At Barkley, he oversees all client relationships with a focus on driving business results.
He has led strategy for brands including Britax, Target, Ball, Nestle Purina, ESPN, Dairy Queen, Applebee’s and Hershey.
He was recently honored as one of Kansas City’s 40 most influential business leaders under the age of 40.
This Speaker's Sessions
How We’re Orchestrating Our Rapid New Business Growth
May 17, 2023 | 1:00 pm
Without the resources and backing of a holding company, Barkley remains a new business powerhouse. In fact, just a couple of years ago, they won more new business than any other agency in the U.S. Since Jason took over agency growth in 2019 Barkley has set revenue records every single year.
Jason will lift the curtain and share the key frameworks that form the foundation for all their new business efforts including a robust content strategy focused on Whole Brand Thinking. This, along with some practical tactics, makes for an effective formula for winning business.
Jason will lift the curtain and share the key frameworks that form the foundation for all their new business efforts including a robust content strategy focused on Whole Brand Thinking. This, along with some practical tactics, makes for an effective formula for winning business.