Virtue Worldwide

Iain Thomas

Global Head of Innovation and Technology

Iain is an international number-one bestselling creator, new media artist, a popular writer and poet, and creative leader. He is an AI evangelist, helping to build Copysmith.AI, one of the first Large Language Model driven copywriting platforms, and author of numerous best-selling books and projects. He’s led dozens of workshops and worked with some of the world’s biggest companies, with dozens of accolades for his work as a creative leader. Currently serving as Global Head of Innovation and Technology at Virtue Worldwide inside Vice Media Group, some of his recent projects include the Coca-Cola NFT, one of the most successful branded NFTs ever made and the launch of the Coca-Cola Creations platform. His most recent project is Backup Ukraine, a piece of work recognized globally with awards from every major festival, and more importantly, widely seen as playing a significant role in digitally preserving Ukrainian’s cultural infrastructure.

This Speaker's Sessions

AI Panel: How We’re Using AI to Drive Our Agencies Forward

May 17, 2023 | 11:15 am

As we know, AI is the process of building intelligent software (based on vast volumes of data) that can learn on its own and perform human-like tasks – enhancing speed, precision and effectiveness.

Okay, but what does this mean for a creative agency business?

We’ve assembled a group of innovators who are pushing the forward boundaries of AI –testing and experimenting as they apply it to their operations, strategic development, creative development, measurement, and more. Each will share how they’ve already put it to practical use to both improve their agencies and how they're approaching integration of AI technology into their client brands' customer-facing touchpoints.

This entire track will be a rare opportunity to see how the industry is embracing AI – with the goal of enhancing the effectiveness of an agency.