Epsilon
Dennis Self
General Manager, Data Solutions
As General Manager of Data Solutions, Dennis Self is responsible for setting the strategic direction of Epsilon’s industry-leading data solutions, expanding the company’s offerings and leading Epsilon’s global data strategy. In addition, Dennis focuses on how data is used across Epsilon and Publicis Groupe, identifying new channels and markets while simultaneously working closely with internal teams to expand Epsilon’s data partnership strategy. As the data industry continues to adapt to new regulations and legislation, Dennis partners with Epsilon’s Privacy and Compliance teams to ensure that the company stays at the forefront of consumer privacy for its clients.
Dennis brings more than 30 years of industry experience connecting clients’ business results to their marketing, data, and technology investments. He previously served as the CEO of Acxiom, leading the sale of the company to IPG and spin-out of LiveRamp as a standalone company, and was most recently CEO of Acoustic, a next-gen marketing cloud and customer experience platform.
Throughout his career, Dennis has focused on helping companies improve customer relationships and business results through the strategic application of marketing, data and technology capabilities. Dennis received his bachelor’s and master’s degree in management information systems and decision sciences from Old Dominion University and his MBA from the University of Chicago Booth School of Business. He is based in the Chicago area.
This Speaker's Sessions
Transforming an Agency's Value with First Party Data
May 16, 2023 | 11:30 am
Epsilon made headlines when they were acquired and quickly became the center of Publicis Groupe’s agency operations.
Epsilon manages one of the top-ranked consumer databases in the world, with insights into 250 million consumers. On top of this, they have developed the most complete set of transactional data assets, which can be leveraged across all marketing channels. Ultimately, the goal is to provide precision targeting, insight-rich marketing, and tangible sales impact.
Now, what does this mean for you?
If you’re looking to understand the future of – and new bar for – first-party data, analytics, CRM, dynamic creative, and measuring outcomes – then this session is for you. You’ll get a look into the future, along with a dose of inspiration for your own agency.
Epsilon manages one of the top-ranked consumer databases in the world, with insights into 250 million consumers. On top of this, they have developed the most complete set of transactional data assets, which can be leveraged across all marketing channels. Ultimately, the goal is to provide precision targeting, insight-rich marketing, and tangible sales impact.
Now, what does this mean for you?
If you’re looking to understand the future of – and new bar for – first-party data, analytics, CRM, dynamic creative, and measuring outcomes – then this session is for you. You’ll get a look into the future, along with a dose of inspiration for your own agency.