The Martin Agency
Danny Robinson
Chief Creative Officer
Danny Robinson was the co-architect of one of the most famous brand integrations in history: the Oprah Winfrey Pontiac G6 car-giveaway show.
The Oprah car giveaway is one of many successful promotions Robinson has crafted. Since joining BrandFirst Entertainment in 2004, Danny has applied his sharp wit and urban eye to brands like Miller Brewing, AOL.com and SIRIUS Satellite Radio.
In 1998, Danny co-founded Vigilante, one of the first agencies specializing in transforming urban insights into advertising and communications. He wrote and directed the first commercial for rappers Jay-Z and Foxy Brown and actor Samuel L. Jackson. He was the creative leader and writer behind award-winning campaigns for Sprint and Major League Baseball. He also oversaw all of the advertising and event business for Johnnie Walker Black Label.
During his time as Chief Creative Officer, Vigilante was awarded the AAAA Multicultural Agency of the Year Award two years in a row, runner up in its third year and was nominated the subsequent two years. His work for General Motors' Pontiac brand and Snapple's Mistic earned several London International and Mobius Awards. His work for Heineken won an ANAANAANA Multicultural Excellence Award and was also featured in Communication Arts.
Danny began his career in marketing as a product manager after earning his MBA from Atlanta University. It took him just two years to realize he was crazy; thus began his career in advertising. He, his wife and daughter are frequently on the road to Washington, D.C. to watch his son playing football at Catholic University.
This Speaker's Sessions
The Martin Agency: Inventing New IP & Revenue Streams
May 16, 2023 | 1:00 pm
Since Covid, people have become more purposeful and focused on the work they want to do. At Martin, they encourage their people to do just that, “Come do the best work of your life, work you can be proud of.”
At the same time, they’ve always supported people to explore their passions, creative outlets, and even outside projects. Little did they know this would lead to launching a new division, inventing new creative IP, creating new compensation opportunities – and developing a new role to drive it all forward, with Tasha Dean as Chief Revenue Officer.
In this session, Tasha and Danny will walk through how supporting their people sparked radical new innovations for the agency. In particular, they’ll reveal the launch of their new children’s book, television, and feature film series – and Martin Entertainment.
At the same time, they’ve always supported people to explore their passions, creative outlets, and even outside projects. Little did they know this would lead to launching a new division, inventing new creative IP, creating new compensation opportunities – and developing a new role to drive it all forward, with Tasha Dean as Chief Revenue Officer.
In this session, Tasha and Danny will walk through how supporting their people sparked radical new innovations for the agency. In particular, they’ll reveal the launch of their new children’s book, television, and feature film series – and Martin Entertainment.