Accenture Song
Courtney Russell
Chief Brand & Digital Engagement Officer
Courtney brings over 20 years of experience in championing the role of creativity to drive impact and influence in our industry and beyond. After joining Droga5 in 2017, she has spearheaded category-disrupting work for Kimberly- Clark and The New York Times, all while being a key leader in the agency’s new- business efforts.
For Courtney, it’s not just about the output, but the journey to getting there, which has led her to helping shape the future of Accenture Song as the co-head of brand and digital engagement in North America.
This Speaker's Sessions
Accenture Song: A New Model for Creative Agency + Management Consulting
May 16, 2023 | 2:00 pm
Accenture Song is the creative services division of Accenture, now run by David Droga. Their goal is to capitalize on the next wave of growth by having the agency “move at the speed of life, perpetually creating relevance for their clients' customers.”
To achieve this, they will leverage the methods, models, and best practices that come from combining management consulting, technology, and the creativity of a traditional agency.
In this session, Courtney will walk through their model, what is most driving growth, and what she sees ahead for the agency industry.
To achieve this, they will leverage the methods, models, and best practices that come from combining management consulting, technology, and the creativity of a traditional agency.
In this session, Courtney will walk through their model, what is most driving growth, and what she sees ahead for the agency industry.