Highdive

Chad Broude

Chief Creative Officer

Along with Mark Gross, Chad started Highdive in 2016 with a creative mission to make work so powerful it can’t be ignored. In six short years, Highdive has been named AdAge #1 Small Agency of the Year, AdWeek’s Breakthrough Agency of the Year, and one of Fast Company’s Most Innovative Companies. Highdive also won the USA Today Super Bowl Ad Meter three years in a row with client's Jeep and Rocket Mortgage. Prior to founding Highdive, Chad was at DDB, where his most notable work included creating State Farm's "Discount Double Check" campaign with Aaron Rodgers and Capital One’s March Madness partnership with Charles Barkley.

This Speaker's Sessions

AI Panel: How We’re Using AI to Drive Our Agencies Forward

May 17, 2023 | 11:15 am

As we know, AI is the process of building intelligent software (based on vast volumes of data) that can learn on its own and perform human-like tasks – enhancing speed, precision and effectiveness.

Okay, but what does this mean for a creative agency business?

We’ve assembled a group of innovators who are pushing the forward boundaries of AI –testing and experimenting as they apply it to their operations, strategic development, creative development, measurement, and more. Each will share how they’ve already put it to practical use to both improve their agencies and how they're approaching integration of AI technology into their client brands' customer-facing touchpoints.

This entire track will be a rare opportunity to see how the industry is embracing AI – with the goal of enhancing the effectiveness of an agency.