Neuro-Insight US
Samrat Saran
Chief Client Solutions Officer
A 16-year veteran of the Insights industry with experience leading the most iconic brands at Pepsi and Anheuser-Busch. After being a client for five years, Samrat joined the Neuro-Insight team in 2020 to lead and execute innovative projects with brands such as TikTok, Snap, Spotify, and more.
An early advocate of neurosciences in developing breakthrough campaigns, Samrat has spearheaded the transition of his Insights team to next-gen techniques to drive consumer-centric thinking and business results.
This Speaker's Sessions
Neuro-Insight: A New Model for Groundbreaking Strategic Development
May 16, 2023 | 10:30 am
Neuro-Insight has developed a radical new approach to uncovering a depth of consumer insight that makes the storytelling of brands – and their agencies – far more memorable and impactful.
It’s no secret that consumers make most of their decisions subconsciously, far from conscious reasoning. Still, a majority of agencies use traditional approaches to research, such as surveys and focus groups. If consumers can't consciously express why they make purchase decisions, why would we rely so heavily on what they say?
In this session, Neuro-Insight will reveal a far more effective approach that gets directly to the source of human decision-making – and makes the subconscious conscious. This session will inspire you to think about insight and the development of your work in a completely new way.
It’s no secret that consumers make most of their decisions subconsciously, far from conscious reasoning. Still, a majority of agencies use traditional approaches to research, such as surveys and focus groups. If consumers can't consciously express why they make purchase decisions, why would we rely so heavily on what they say?
In this session, Neuro-Insight will reveal a far more effective approach that gets directly to the source of human decision-making – and makes the subconscious conscious. This session will inspire you to think about insight and the development of your work in a completely new way.